Hey guys, i have a controller that has an init function where I add an element to the page and then attach an event to it... something along the lines shown below

1. $(this.element).append(
               $("<a>").attr("id","register_call_me_now").attr("href","#").html("Call Me Now").click(function(){
                   console.log("register call me now");
                   this.displayCallMeNowModal();
               })
           );
   

I understand that the following code wont work since "this" context does not refer to the controller object.
What is the best way to achieve what i am trying to do?

Thanks